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Der US-amerikanische Medien- und Unterhaltungskonzern Walt Disney hat den Social-Games-Entwickler Playdom gekauft. Nach Angaben der Walt Disney Company sieht der Deal vor, dass der weltgrößte Medienkonzern 563 Millionen US-Dollar sofort zahlt. Weitere 200 Millionen US-Dollar sollen fällig werden, wenn Playdom in den kommenden Jahren weiter wächst. Die Akquisition solle bis zum Ende des Disney-Geschäftsjahres im September 2010 kartellrechtlich genehmigt sein, hieß es in der Mitteilung weiter.

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Die Vereinbarung sieht außerdem vor, dass John Pleasants, CEO von Playdom, ins Management von Disneys Computer- und Videospielsparte – die Disney Interactive Media Group – integriert wird. Dort sollen unter der Ägide von Pleasants Social Games mit Walt-Disney-Charakteren entwickelt werden. Ein Zukunftsmarkt: Im Zuge der rapiden Verbreitung von sozialen Netzwerken wie Facebook und My Space ist die Anzahl der User, die auf den entsprechenden Communities Social Games spielen, rasant angestiegen.

Playdom ist gegenwärtig der führende Anbieter von Social Games auf My Space sowie mit 42 Millionen monatlichen Nutzern der viertgrößte Anbieter auf Facebook. Im vergangenen Jahr erwirtschaftete Playdom einen Umsatz von etwa 50 Millionen US-Dollar. Nach Angaben des US-Forschungsinstituts Inside Network soll der Umsatz aus dem Verkauf von virtuellen Gütern in Social Games im Jahr 2010 bei 835 Millionen US-Dollar liegen.

Developer of games designed for social networking platforms. The company offers a number of online games appealing to the interests of a variety of users on mobile phone and social networking platforms, enabling customers to fully enjoys their time online. Disney has acquired social gaming startup Playdom, confirming our story from last week. The price – 3.2 million plus an earn-out of up to 0 million. Playdom’s last round of financing valued the company at 5 million, and the company has raised a total of around million.

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Press release is below: THE WALT DISNEY COMPANY TO ACQUIRE LEADING SOCIAL GAME DEVELOPER PLAYDOM Burbank, California – July 27, 2010—Advancing on its goal of bringing consumers its well-known stories, characters and brands in ever more engaging ways, The Walt Disney Company has agreed to acquire Playdom Inc., one of the leading companies in the fast-growing business of online social gaming. Playdom shareholders will receive total consideration of $563.2 million, subject to certain conditions, and a performance-linked earn-out of up to $200 million. In just two and a half years of operation, Playdom has established itself as a pacesetter in building popular games for social networks enjoyed by consumers around the globe.

Through well-known titles like Social City, Sorority Life, Market Street and Bola, Playdom engages an estimated 42 million active players each month. By acquiring Playdom, Disney will strengthen its already-robust digital gaming portfolio, acquire a first-rate management team and provide consumers new ways to interact with the company on popular social networks like Facebook and My Space.   “We see strong growth potential in bringing together Playdom’s talented team and capabilities with our great creative properties, people and world-renowned brands like Disney, ABC, ESPN and Marvel.” said Robert A. “This acquisition furthers our strategy of allocating capital to high-growth businesses that can benefit from our many characters, stories and brands, delivering them in a creatively compelling way to a new generation of fans on the platforms they prefer,” Iger added.  

“We are at the start of a once-in-a-generation opportunity to transform the way people of all ages play games with their friends across devices, platforms and geographical boundaries,” said Playdom Chief Executive Officer John Pleasants. “Disney is an incredibly forward-thinking company that shares our vision and is the ideal partner to further our mission to bring great entertainment to people around the world.” Playdom, which has 15 game development studios, will remain headquartered in Mountain View, California.

Pleasants will become an Executive Vice President of the Disney Interactive Media Group (DIMG) and General Manager of Playdom, reporting to DIMG President Steve Wadsworth. Disney expects Playdom’s expertise in social gaming software tools, business intelligence and rapid innovation to broadly benefit DIMG, which already has a substantial global presence in online, console and mobile gaming The transaction, which is subject to clearance under the Hart-Scott-Rodino Antitrust Improvements Act and certain non-U. merger control regulations, is expected to close by the end of Disney’s 2010 fiscal year. About The Walt Disney Company The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.

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Disney is a Dow 30 company and had annual revenues of about $36 billion in its most recent fiscal year. Forward-Looking Statements: Certain statements in this press release may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements relate to a variety of matters, including but not limited to: the operations of the businesses of Disney and Playdom; the timing and consummation of the transaction; the expected benefits of the integration of the two companies; the market for online social gaming and other statements that are not historical fact. These statements are made on the basis of the current beliefs, expectations and assumptions of the management of Disney regarding future events and are subject to significant risks and uncertainty including uncertainties regarding the business of each company, the receipt or timing of regulatory approvals and continued consumer acceptance of online social gaming. Disney undertakes no obligation to update or revise these statements, whether as a result of new information, future events or otherwise. Additional factors that may cause results to differ materially from those described in the forward-looking statements are set forth in the Annual Report on Form 10-K of Disney for the year ended October 3, 2009 and in subsequent reports on Forms 10-Q and 8-K and other filings made with the SEC by Disney. ’s most played "Gardens of Time" and My Space’s "Mobsters." From its birth in December 2008, the Mountain View, Calif. In 2010, the 20-month-old company was acquired by Disney for $563 million, the richest deal in the social games market.

Playdom’s founding threesome of Chris Wang, Dan Yue and Ling Xiao seldom appeared in the spotlight, however. And they virtually disappeared after the acquisition.