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If you’re really feeling lucky, check out details on our Leaderboard Challenge. Social casino games are evolving and their popularity is soaring, particularly among mobile users. This may come as a surprise to some, especially considering the objective of these games is not to bet or win real money.

In fact, the majority of these games are for entertainment purposes only. Yet, even though no real money gambling is involved, this isn’t negatively impacting gaming. On the contrary, the player demographic is broad and is expected to get broader. In Italy, for instance, young males tend to make up the most social slot gamers. The most popular type of entertainment in the social casino market is slots. For the most part, players simply find the social gaming experience engaging and entertaining. Traditionally, the demographic to whom these games have appealed to the most, in the U. They are not driven by the typical gambling thrill of risking money to feed their desire to win more; they play to have a good time in a relaxed environment without fearing what they might lose.

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The average casino game player is more of a gamer than a gambler. Players like to play to win virtual currency, but mostly they seem interested in progressing through the game to win. Christoph Jenke, COO of social betting game startup Crowdpark, explained that “Social gambling is so different from real-life gambling because users think of it as casual games.

The amounts of money placed are far smaller, and the pull of casinos – dark halls with lots of noise and flashing lights – doesn’t exist.” He added that “Social games do try to elicit the addictive factor, but it’s far more playful.” Since this type of gaming isn’t about players dropping their actual money into slots or on bets at the card table, gambling operators who want to tap into the gaming market to increase their reach, need to follow an entirely different strategy if they want to make money from social games. The money made from social games comes from offering players features within the games.   For instance, weekly leaderboards and challenges that enable players to earn prizes and collect rewards, as well as extra virtual currency and goods that let players unlock desirable features, provide incentive to play.  

For example, using social media network giant, Facebook, as an example, 53% of Facebook users engage in social gaming, with the top five games in the social casino market on Facebook being Texas Hold Em Poker, Slotomania, Double Down Casino, Best Casino, and Bingo Blitz. According to TNW News, collectively, these games draw in well over 11 million users a day.

Back in 2011, Facebook officially launched its Facebook Credits, its virtual currency that allows gamers to buy goods in games and in apps. This enabled gambling firms to launch free-to-play or fun money casino apps with their original brands in the United Kingdom. Later that same year, the social network gave gambling firms permission to advertise on Facebook.

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Approximately 20% of Facebook gamers have paid for in-game perks via Facebook credits. This percentage may not seem overly significant, but like the more known casino promotions that encouraging deposits for social game monetization, virtual goods sales are its bread and butter. Due to the fact that the top social casino games attract 290 million active players per month on just Facebook, it’s clear that this type of gaming has both massive appeal and reach. Therefore, more gambling operators and software developers are showing interest in the growing market, as a broader reach generates more interest and the potential for more money. IGT is one such company in the gambling industry to have successfully tapped into the social games space. Its Double Down Casino now provides Vegas-style games to over six million players each month. It provides a complete casino experience in a single virtual place.

It offers more than 40 social casino slots and tournaments, as well as video poker, poker and poker tournaments, blackjack, roulette, bingo, and more, with new games and content added weekly. These games are available via Facebook, as well as on mobile.